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Printers often prefer the file to come from the original graphic design software because they can tweak, scale and adjust layers and elements of the design easily (without compromising quality and resolution).

The original source file of the program that was used to create it (e.g., Photoshop, Illustrator or InDesign).

gif – similar to PNG, but an older format.

png – ideal for vector style images, or images with a few simple colors (like logos or icons).

jpeg – ideal for images with a large amount of different colors, like photographs.

Why? Smaller images make your pages load quicker, and page load speed is an SEO factor.

If uploading to a website, for example, you’ll want to choose a format that makes the file size as small as possible while still retaining quality. You’ll want to choose your export format carefully to optimize the image. What Are File Formats?įile formats exported from photo editors are typically one of the following. Checkout our photo editing software reviews to compare Adobe Photoshop, Lightroom, GIMP, Picasa, iPhoto, and more. Photoshop is in our category of photo editing software. That’s not to say you can’t use just one or the other starting out, but as you get more advanced you’ll find it worthwhile to have both. You can create a logo or piece of art using graphic design software and then use a photo editing program to scale, resize or change the file format. Often you’ll touch up a photo in a photo editor and then import it into a graphic design program or vice versa. You can use a graphic design program exclusively or in conjunction with another program like a photo editor. In addition to modifying or creating original logos, graphic design software allows you to combine images, text or other graphic forms to create print and digital advertisements, publications, brochures, postcards and more. These tools allow you to digitally “draw” whatever your heart desires. Graphic design software creates designs from scratch.

26 Must-See Graphic Design Tips (Video).

What’s The Best Graphic Design Software?.

What’s The Best Computer For A Graphic Designer?.

Yes, you could hire an advertising agency or a graphic design company, but if you’re feeling a little artsy and don’t mind the challenge, you can try your hand at designing your own branding using graphic design software.

You don’t have to be a professionally trained graphic designer or spend a lot to make your brand look like a million bucks.